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For self-reflection and inspiration, not professional, financial or legal advice. Cost and timing figures are rough estimates. Some links are affiliate links.

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Teaching & coaching

Online course creator

Package what you know into a course and sell it.

Start-up cost: $200–$3k
First revenue: ~6 months
Time needed: 10+ hrs/week
Where: Online

Rough estimates. Costs and timelines vary a lot by location and niche.

Who thrives at this

People who can grind for a long payoff
People who don't mind being in the spotlight
People who light up when helping people
People who are comfortable selling and self-promoting
People who want to build something big

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Skills that help

Don't have them yet? Tap one to find beginner courses.

Teaching & tutoring ↗
Video production & editing ↗
Marketing ↗

Your starter kit

The tools and steps most people need to get a online course creator business off the ground.

1. Test the idea

SBA business guide FreeFree, official step-by-step guide to planning, launching and managing a small business.
SCORE free mentoring FreeGet matched with a volunteer mentor who has run a business. Free.

2. Launch

Register your business FreeChoose a structure (sole prop, LLC…) and register with your state. The SBA explains every option.
Get an EIN from the IRS FreeYour business tax ID. Free and takes about 10 minutes online. Never pay a third party for this.
Licenses & permits FreeFind out which local, state and federal licenses your business needs.
Business insurance basics FreeWhat coverage small businesses typically need, and how to shop for it.
Open a business bank account FreeKeep business money separate from day one. The SBA covers what to look for.
Wave FreeFree accounting and invoicing for small businesses.
Canva FreeMake a logo, flyers, social posts and business cards without hiring a designer.
Squarespace Polished website builder for portfolios and service businesses.
Stripe Take card payments online and send invoices.
Calendly FreeLet clients book calls and appointments without the back-and-forth.
Teachable FreeHost and sell online courses and coaching.
Descript FreeEdit video and podcasts by editing the transcript, like a doc.

3. Grow

Kit FreeEmail list and newsletter tool, free for your first subscribers.

Some links may be affiliate links, which means we may earn a commission at no cost to you. It never affects your matches. How we choose resources

Is this the one for you?

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