Health & beauty
Boutique fitness studio
Open a studio for a specific workout style and build memberships.
- Start-up cost
- $50k–$250k
- First revenue
- ~6 months
- Time needed
- 40+ hrs/week
- Where
- Local
Rough estimates. Costs and timelines vary a lot by location and niche.
Who thrives at this
- People who are comfortable taking big swings
- People who get energy from being around people
- People who want to build something big
- People who are comfortable selling and self-promoting
- People who don't mind being in the spotlight
Involves face-to-face work with customers. Physically demanding.
Skills that help
Don't have them yet? Tap one to find beginner courses.
Your starter kit
The tools and steps most people need to get a boutique fitness studio business off the ground.
1. Test the idea
2. Launch
- Register your business FreeChoose a structure (sole prop, LLC…) and register with your state. The SBA explains every option.
- Get an EIN from the IRS FreeYour business tax ID. Free and takes about 10 minutes online. Never pay a third party for this.
- Licenses & permits FreeFind out which local, state and federal licenses your business needs.
- Business insurance basics FreeWhat coverage small businesses typically need, and how to shop for it.
- Open a business bank account FreeKeep business money separate from day one. The SBA covers what to look for.
- Wave FreeFree accounting and invoicing for small businesses.
- Canva FreeMake a logo, flyers, social posts and business cards without hiring a designer.
- Google Business Profile FreeFree listing so local customers find you on Google Search and Maps. The single best free marketing for a local business.
- Square Take card payments in person with a phone, plus invoices and simple booking.
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